Wednesday, March 12, 2014

-Popular Opinion

As you all know, I post about my likes and opinions about the boys. I started snooping around the internet for more professional thoughts about them. The following article is an excerpt from The New York Times. Published on 2011. To check out the whole article copy the link:

http://www.nytimes.com/2011/10/02/arts/music/il-volo-the-teenage-italian-singers-go-on-tour.html?pagewanted=all&_r=0 


'No, not those Three Tenors. These were mere boys, baby-faced Italian teenagers calling themselves Il Volo and belting the red-sauce favorite “O Sole Mio” in front of projections of stained-glass windows. Channeling an unlikely mixture of Andrea Bocelli and the Jonas Brothers, the appearance capped a few months that brought them from “American Idol” to the morning talk shows to the final episode of “Entourage,” a circuit carefully designed to expose them to both mothers and daughters, PBS and MTV demographics, before their first North American tour, which arrives at the Beacon Theater in Manhattan on Monday.
In the NBC studio at Rockefeller Center, as the sleepy-eyed Gianluca Ginoble, 16, crooned the opening verse, and Piero Barone, 18, and Ignazio Boschetto, who turns 17 on Tuesday, released ringing high notes, Hoda Kotb, a “Today” co-host, put her hand on her heart and smiled wistfully behind the cameras.
“We are Il Volo,” Ignazio said at the end with a heavy accent and a dimpled grin. “It means ‘flight.’ Thank you for flying with us.”
After the taping Ms. Kotb towered over the boys in spiked heels. “Believe me, everyone’s going to come running,” she said. “They’re going to beat down the door.”
Arias for teenagers? That’s the theory, the crossover dream being masterminded by some of the most savvy executives in the music business: Jimmy Iovine, who helped turn Eminem and Lady Gaga into superstars; Ron Fair, who nurtured the careers of Christina Aguilera and the Black Eyed Peas; and Steve Leber, a management legend who worked with the Rolling Stones, Aerosmith and AC/DC and has come out of pop retirement to try to make Il Volo explode.
The group inhabits the intersection of the Italian pop standard and the soaring power ballad, the same sweet spot that has carried performers like Mr. Bocelli and Il Divo to superstardom. The difference, of course, is age: theirs, and that of their potential audience. The success of a show like “Glee” has introduced the tantalizing possibility that genres like musical theater or, say, pop-opera can inspire screaming girls willing to buy concert tickets and T-shirts, as long as the interpreters are young and adorable.
“In the beginning all of us thought that because of their kind of music, the audience would be from 35 up,” said Tony Renis, the producer who discovered Il Volo, in a telephone interview from his home in Rome. “But now we realize that they can conquer the kids. The younger generation all over the world, they’re used to rap. They never had the chance to listen to this kind of music. But now Il Volo is spreading a new kind of feeling. They are conquering every age.”'

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